Join Globant in an enlightening session exploring the dynamic concept of phygital transformation. Delve into the evolution of consumer behavior in response to phygital retail experiences. Uncover strategies for seamlessly integrating offline and online touchpoints to create a unified shopping journey. Discover how salesmanship is evolving into relationship-building and brand advocacy in the phygital age. Don't miss this opportunity to gain valuable insights that will empower your organization to thrive in the evolving retail landscape.