2024 Conference Programme

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Panel - Beyond the Hype: Unlocking the Potential of Augmented Reality (AR) in e-Commerce

09 Oct 2024
eCommerce Centre Stage

This panel goes beyond the filters and explores the practical applications of AR in ecommerce. We'll delve into compelling use cases like virtual try-on experiences, furniture placement visualization in rooms, and AR-powered product demonstrations. Our panellists will discuss the impact of AR on customer engagement, brand storytelling, and the future of the shopping experience

Chairperson
Ajay Sunder, Vice President Consulting - OneByZero
Speakers
Ad De Goeij, Global Director IT Commerce - FrieslandCampina
Guan Hin Tay, Creative Chairman - BBDO Singapore
Muzzammil Ghafoor, Digital Commerce Lead (Malaysia, Singapore, Thailand) - PC - UNILEVER

Sponsors

Theatre Sponsors


 

Gold Sponsors


 

Silver Sponsors

Bronze Sponsors

Exhibitors

VIP Luncheon Sponsors


 

Partners

AI Insights Partner


 

Association Partners



 

Event Partners



 

Knowledge Partner


 

Media Partners



 

Official News Release Distribution Partner


 

Official Training Partners


 

Official Partner Hotel



 

Held In



 

Supported By



 

Singapore MICE Sustainability Certification - Bronze



 

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