2024 Conference Programme

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Data Darwinism: Beyond the Mirage of Numbers

09 Oct 2024
eCommerce Centre Stage
Data Darwinism: Beyond the Mirage of Numbers

In today’s hyper-competitive eCommerce landscape, the difference between leading and lagging comes down to one critical factor—Data Darwinism. The smartest companies aren’t just collecting data; they are strategically evolving based on the insights they derive from it. But in this race for data supremacy, many are getting lost in the flood of information, falling for the myth that more data automatically means better decisions.
This talk explores how the top 10% of eCommerce players are pulling ahead by mastering their relationship with web data. These companies aren’t just reacting to competitor moves; they are shaping market trends by asking the right questions, acting on the right data, and avoiding the trap of vanity metrics.
Through real-world examples and insights from studying over 1,000 high-growth companies, we’ll uncover how the best eCommerce brands are using web data for predictive analytics, dynamic pricing, and competitive agility. You’ll learn how to cut through the noise of overwhelming data, stay in tune with your market, and respond faster than your competitors.
Join us as we navigate the nuances of ‘data-driven agility’ and show you how to balance raw data with smart decision-making to ensure your business thrives in an era where only the most adaptive survive

Speakers
Yanay Sela, Chief Marketing Officer (CMO) - Bright data

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