2024 Conference Programme

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Physical & Digital Customer: The Rise of the "Phygital" Shopper

09 Oct 2024
Customer Experience & Martech Theatre
The lines between physical and digital experiences are blurring. This panel explores the rise of the "phygital" shopper and strategies to create a seamless, unified journey.
 
Key Takeaways:
 
Discover innovative technologies like augmented reality (AR) that bridge physical and digital experiences.
 
Learn how to integrate in-store loyalty programs with online platforms for a unified experience.
 
Explore strategies for leveraging location-based marketing to target customers in real-time.
 
Gain insights into creating a "phygital" journey that fosters brand loyalty and drives engagement across channels.
Chairperson
Guan Hin Tay, Creative Chairman - BBDO Singapore
Speakers
Rajesh Grover, Group VP - Digital & Omnichannel - Kanmo Group
Saurabh Mathur, Head, Customer Experience & Digital Marketing - Income Insurance
Kay Chow, Head of Marketing & Leasing - Twelve Cupcakes Pte Ltd

Sponsors

Theatre Sponsors


 

Gold Sponsors


 

Silver Sponsors

Bronze Sponsors

Exhibitors

VIP Luncheon Sponsors


 

Partners

AI Insights Partner


 

Association Partners



 

Event Partners



 

Knowledge Partner


 

Media Partners



 

Official News Release Distribution Partner


 

Official Training Partners


 

Official Partner Hotel



 

Held In



 

Supported By



 

Singapore MICE Sustainability Certification - Bronze



 

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