2024 Conference Programme

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Sustainable Cross Border eCommerce: Coco Veda’s Farm to Consumer Impact Journey

10 Oct 2024
Cross Border Theatre
1. The Problem: Generational Poverty Among Coconut Farmers
● Coconut farmers in tropical regions face generational poverty, with limited access to
innovation and global markets. This is highlighted in this video.
2. Coco Veda’s Solution: Transforming Coconut into Triple Bottom Line Impact
● Coco Veda has created a diverse range of coconut-based, natural, vegan, and halal
products that exemplify a business model prioritizing people, planet, and profit.
● The brand’s focus on empowering coconut farmers, practicing sustainability, and
driving profitability through its ethical business model aims to create long-term,
positive impacts.
3. Cross Border Growth Strategy: DTC Through E-commerce
● Coco Veda is focused on expanding its direct-to-consumer (DTC) business through
cross-border eCommerce, delivering “farm to consumer impact” on a global scale.
● Leveraging partnerships and collaborations, the brand aims to connect ethical
products with a conscious global consumer base.
4. Key Collaboration: PayPal & Scaling Coco Veda’s Reach
● Coco Veda’s collaboration with PayPal harnesses technology, financial tools, and
global reach to support the brand’s goal of becoming a seven-figure DTC business.
● The partnership highlights scalable, technology-driven solutions that bridge the gap
between ethical brands and global consumers.
5. The Future Vision: A Global Impact Brand
● Coco Veda seeks to establish itself as a leader in the cross-border eCommerce
space, building a sustainable, impact-driven brand that empowers coconut farming
communities.
Speakers
Raj Singh, Chief Visionary Officer, Global Strategy, International Market Development - Coco VedaSingapore

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