Cloud & AI Infrastructure
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Dev Ops Live
Cyber Security World
Data Centre World
Big Data & AI World Asia
Technology for Marketing Asia
Dive into the heart of innovation with our experts on the future of retail with cutting-edge technology. Explore the power of AI Adoption for eCommerce, Discover Breakthrough Omni-Channel Technologies, enabling a fluid O2O (Online-to-Offline) transition, Experience the Augmented Reality, Enter the Metaverse in eCommerce, Witness the evolution of Social & Livestream Commerce Trends, Embrace the sophistication of AI for Personalisation.
Featured Sessions:
DAY ONE - Panel 1: Beyond the Hype: Unlocking the Potential of Augmented Reality (AR) in eCommerce
Synopsis: While AR has generated significant buzz, its practical application in eCommerce often falls short of expectations. This session will demystify AR, exploring real-world use cases and strategies for successful implementation.
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Key Takeaways:
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Understanding the AR Landscape: Defining AR, its capabilities, and limitations in an ecommerce context.
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Identifying Relevant Use Cases: Exploring practical applications of AR, such as virtual try-ons, product visualization, and interactive storytelling.
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Overcoming Challenges: Addressing technical hurdles, user experience considerations, and cost-effectiveness.
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Measuring ROI: Discussing metrics and analytics to evaluate the impact of AR on sales and customer engagement.
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Future Trends: Exploring the evolution of AR technology and its potential integration with other emerging technologies.
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DAY ONE - Panel 2: Building a Seamless O2O Journey: From Online Inspiration to In-Store Conversion
Synopsis: In today's omnichannel world, consumers expect a seamless shopping experience that blends the best of online and offline worlds. This session will explore strategies for creating a cohesive customer journey that drives both online and in-store sales.
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Key Takeaways:
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Understanding the O2O Customer: Define the key characteristics of the omnichannel shopper.
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Creating a Unified Brand Experience: Discuss the importance of consistent messaging and branding across all channels.
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Leveraging Technology for a Seamless Transition: Explore tools and technologies that facilitate the online-to-offline journey.
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In-Store Experience Optimization: Discuss strategies for enhancing the in-store experience to complement the online journey.
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Measuring O2O Success: Identify key metrics for tracking the effectiveness of omnichannel initiatives.
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Case Studies: Showcase successful O2O campaigns and their impact on sales and customer loyalty.
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DAY TWO - Panel 1: Social Commerce & Livestreaming: Capturing Hearts & Converting Viewers
Synopsis: Social commerce and livestreaming are rapidly transforming the retail landscape. This session will explore the strategies and technologies that brands can leverage to captivate audiences, build relationships, and drive sales through these platforms.
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Key Takeaways:
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Understanding the Social Commerce Landscape: Overview of different social commerce platforms and their audiences.
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Building Engaging Livestream Content: Strategies for creating compelling live shopping experiences.
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Leveraging Influencer Partnerships: Collaborating with influencers to reach a wider audience.
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Turning Viewers into Customers: Conversion tactics and strategies to drive sales.
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Measuring Success: Key metrics for evaluating the performance of social commerce and livestreaming campaigns.
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Overcoming Challenges: Addressing common hurdles in social commerce and livestreaming.
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DAY TWO - Panel 2: Bridging the Gap: Omnichannel Technologies that Seamlessly Connect Your Customers
Synopsis: In today's digital age, consumers expect a seamless experience across all touch points. This panel will explore the latest technologies that enable brands to deliver unified and personalised customer journeys.
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Key Takeaways:
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Customer Data Platform (CDP): Discuss the role of CDPs in creating a single customer view across channels.
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Order Management Systems (OMS): Explain how OMS can streamline order fulfillment and inventory management across channels.
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Personalization Engines: Explore technologies that enable personalized experiences based on customer behavior and preferences.
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Artificial Intelligence (AI) and Machine Learning: Discuss the role of AI in optimizing the customer journey and predicting customer behavior.
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Integration Challenges and Solutions: Address the complexities of integrating different systems and technologies.
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Measuring Omnichannel Success: Explore key metrics for evaluating omnichannel performance.
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Register Your Interest Now Sponsor a Session Apply to be a speaker
Cross-Border Theatre
This theatre explores regulatory, commercial and technological challenges & opportunities that lie ahead. We will discuss legal and commercial outlooks, including country-specific market insight, localisation issues, marketplace overview, supply & demand forecast. It’s a must-attend programme for international as well as SMEs looking to explore best practices, lessons learned and technological solutions for their overseas businesses.
Featured Sessions:
DAY ONE - Panel 1: The Last Mile Challenge: Optimising Delivery & Fulfillment in the Urban Jungle
Synopsis: The last mile of delivery is a complex and costly challenge for eCommerce businesses, particularly in urban areas. This session will explore innovative strategies and technologies to overcome these obstacles and deliver exceptional customer experiences.
DAY ONE - Panel 2: Charting Your Global Course: International Expansion Strategies
Synopsis: Expanding into new markets is a complex endeavor that requires careful planning and execution. This session will explore key strategies for successful international expansion, including market selection, entry strategies, localisation, and cultural adaptation.
DAY TWO - Panel 2: Supply Chain & Inventory Management: Building a Global Ecosystem
Synopsis: In today's interconnected world, managing a global supply chain is a complex challenge requiring strategic planning and execution. This session will explore the key elements of building a resilient and efficient supply chain ecosystem.
DAY TWO - Panel 2. Demystifying Cross-Border Trade: From Clicks to Customs Clearance
Synopsis: Cross-border eCommerce offers immense potential for growth, but navigating complex regulations, logistics, and payment challenges can be daunting. This session will demystify the process, providing practical insights and strategies for businesses looking to expand their reach globally.
Customer Experience & Martech Theatre
Heads of e-commerce, retail, customer experience, marketing & data analytics from leading brands will share their success stories in harnessing data, machine learning and other key metrics to create brand loyalty. The theatre also explores how marketing leaders are adopting latest technologies to achieve not only conventional KPIs and ROIs; but also drive their organisations to achieving enhanced customer experience.
Themes:
Cultural Fusion: Navigating SEA’s Diversity
Explore how brands can weave cultural nuances into their CX strategies. From language localization to understanding festive traditions, this theme celebrates SEA’s rich tapestry.
Martech Ecosystems
The market is flooded with Martech tools. Brands need practical solutions that align with their strategy, insights, and engagement goals. Avoid the hype and focus on agility.
Featured Sessions:
DAY ONE - Panel 1: Physical & Digital Customer: The Rise of the "Phygital" Shopper
Synopsis: The lines between physical and digital experiences are blurring. This panel explores the rise of the "phygital" shopper and strategies to create a seamless, unified journey.
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Key Takeaways:
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Discover innovative technologies like augmented reality (AR) that bridge physical and digital experiences.
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Learn how to integrate in-store loyalty programs with online platforms for a unified experience.
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Explore strategies for leveraging location-based marketing to target customers in real-time.
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Gain insights into creating a "phygital" journey that fosters brand loyalty and drives engagement across channels.
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DAY ONE - Panel 2: Hyper-Personalisation: The Art of Knowing Your Cutsomer Inside Out
Synopsis: In today's data-driven landscape, hyper-personalisation is no longer a luxury but a necessity. This session will delve into the strategies and technologies that enable brands to gain a deep understanding of their customers and deliver tailored experiences at scale.
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Key Takeaways:
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Date is the New Oil: Explore the importance of collecting and utilising customer data to create personalised experiences.
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Building Comprehensive Customer Profiles: Discuss the creation of detail customer personas to inform marketing strategies.
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Leveraging AI and Machine Learning: Highlight the role of AI in predicting customer behaviour and preferences.
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Real-time Personalisation: Discuss the importance of delivering personalised experiences in real-time.
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Measuring Success: Explore metrics and KPIs to evaluate the effectiveness of hyper-personalisation efforts.
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Ethical Considerations: Address the importance of privacy and date security in hyper-personalisation.
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DAY TWO - Panel 2: Mastering the Omnichannel Experience: Seamless Journeys, Stellar Sales
Synopsis: As consumers increasingly interact with brands across multiple touch points, creating a unified and seamless customer experience has become paramount. This panel will delve into the intricacies of omnichannel marketing, exploring strategies for building strong brand connections, driving customer loyalty, and achieving measurable business outcomes.
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Key Takeaways:
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Understanding the Customer Journey:
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Discuss the importance of mapping the customer journey across all touchpoints.
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Highlight the need for a customer-centric approach in developing an omnichannel strategy
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Building a Unified Brand Experience:
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Explore the challenges and opportunities of maintaining brand consistency across channels.
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Discuss the role of brand guidelines and style guides in ensuring a cohesive customer experience.
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Leveraging Data and Analytics:
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Emphasize the importance of data-driven decision making in omnichannel marketing.
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Discuss how to use customer data to personalize the customer experience.
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Measuring Success:
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Explore key metrics for evaluating the effectiveness of an omnichannel strategy.
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Discuss how to calculate ROI and attribute sales to specific channels.
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Case Studies:
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Share successful examples of omnichannel marketing campaigns.
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Analyse the key factors contributing to their success.
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DAY TWO - Panel 2: Future of Work: The Rise of the Citizen Marketer - Democratising Marketing
Synopsis: The rise of user-generated content and social media platforms empowers everyone to be a marketer. This panel explores the concept of the "citizen marketer" and how to leverage their voice.
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Key Takeaways:
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Discover strategies for empowering employees to become brand advocates.
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Learn how to harness user-generated content for compelling marketing campaigns.
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Explore tools and platforms for citizen marketers to create and share marketing content.
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Gain insights into building a culture of collaboration and content creation within your organisation.
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ONE TICKET. ACCESS ALL 7 CO-LOCATED EVENTS.
Designed for C-Suite Executives, Founders, Business Leaders, Managers and Key Decision-Makers, eCommerce Expo Asia is the go-to event for all cyber security professionals no matter the size or sector of your business.
eCommerce Expo Asia will be back on October 8–9, 2025, at Marina Bay Sands. Your pass to eCommerce Expo Asia will also grant you access to six other co-located events under Tech Week Singapore, including Cloud Expo Asia, DevOps Live, Big Data & AI World, Cyber Security World Asia, Data Centre World, and Technology for Marketing.
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