Ad De Goeij
Global Director IT Commerce,
FrieslandCampina
Ad has extensive background in technology & data enabled business transformation. After having worked as a KPMG consultant for over 10 years, Ad joined FrieslandCampina in 2017. In his roles as Enterprise Architect, Global Director IT Strategy & Planning, and Global Director IT Commerce, Ad has gained extensive experience in leading and transforming teams and technology to generate business value across different business models in B2C and B2B. In his current role Ad is responsible to grow FrieslandCampina’ s marketing and sales capabilities through technology and data.
Sessions
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09-Oct-2024eCommerce Centre StagePanel - Beyond the Hype: Unlocking the Potential of Augmented Reality (AR) in e-Commerce
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09-Oct-2024eCommerce Centre StageBecoming an Intelligent Customer Company in the Global Dairy Business