Speakers

With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Jaslyin specializes in brand building, client experience management, change management, MarTechstrategy, content strategy, multi channel performance marketing, and mobile engagement and optimization strategies.She has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, driving marketing transformation, building go-to-market strategies and setting up high performing marketing teams from ground-up.A self professeddata and customer insights fanatic, she believes that a good company knows the pain points of their customers and value they can bring to address them, while a good campaign delivers on that promise in a compelling and measurable manner.On the academic front, Jaslyin has a Masters in Management, Bachelors in Marketing & Communications and post grad certifications in Digital Business Strategy and Artificial Intelligence -Implications for Business Strategy from MIT Sloan School of Management. She was recently conferred theDoctor of Professional Studies D.P.S. (Honorary Dr. Title) in Marketingby Azteca University -International Programmes.On the industry front, Jaslyin is the Advisor -South East Asia for Trend Talks, Advisory Board Member for Customer Experience (CX) Networksand Advisory Board Member for DigiConfexGlobal Conferences. She is also listed as an Independent Consultant in Veritux, an UmbrexCommunityfor top tier consultants globally.She started Mad About Marketing Consulting officially in January 2024 but has been consulting since 2013.