Speakers

Percy Hung is an entrepreneur and investor based in Singapore. He is the co-founder and CEO of Choco Up, a leading revenue-based financing platform in the Asia Pacific. At Choco Up, Percy drives sales, marketing, and business strategy. He focuses on delivering innovative, data-driven funding solutions to rapidly growing companies. Percy believes in the power of technology to simplify and disrupt traditional financial systems. He leads Choco Up in making funding transparent and growth-focused. Percy holds a degree in Aerospace Engineering from the Georgia Institute of Technology and began his career as a product engineer at Azbil Corp in Tokyo. His entrepreneurial journey started with an online sportswear customisation venture. Later, he co-founded Healthy Chicken, a health-concept restaurant in Hong Kong. In 2018, he co-founded Choco Up with Brian Tsang, offering flexible, non-dilutive funding solutions across multiple markets and sectors. They leverage data analytics to support high-growth companies.