Speakers

You Ri Lee is a seasoned marketing and commercial professional with a 15-year trajectory at leading multinationals like Unilever, General Mills, Impossible Foods, and Amazon. Her dynamic portfolio spans globally recognized brands such as Dove, Ponds, Vaseline, and Haagen-Dazs, as well as the trailblazing Impossible Foods. Her expertise encompasses a full spectrum of marketing and commercial functions, ranging from product innovation and brand building to digital/social/influencer, trade marketing, partnerships and business development. Her diverse experience spans across retail, B2B, and e-commerce in various geographical markets. Currently spearheading Marcomms for Amazon Ads Asia Growth Markets, You Ri is at the forefront, sculpting integrated marketing strategies and establishing foundational partnerships while building contents and channels to elevate the brand from inception. Off the clock, she is a proud mom of a daughter, cherishing and drawing inspiration from the journey of parenthood.