What inspired you to pursue a career in the technology industry?

I've always been intrigued by the intersection of technology and human behaviour, and how innovations in tech can enhance the way we live, work, and connect with one another. Seeing how rapidly tech has evolved in the last decade, I am thrilled to be a part of its evolution and want to leverage the potential of technology to empower individuals and communities.

Could you share a standout experience you've had in your career that has left a lasting impression on you?

One ordinary afternoon, I received a phone call from our CEO, calling to entrust me with an extraordinary task. He was expecting a newborn anytime that week and couldn't make it for an speaking opportunity — and he had nominated me to speak on his behalf *gasp*. It was the very first time for me to step into the spotlight, as I've only been supporting behind the scenes or at best moderating in virtual events, and I suddenly found myself having to address a sea of influential figures: C-Suites, directors, chairpersons – an assembly pulsating with power and prestige. I definitely felt uncertain about whether I could do it, but with my CEO's reassurance and the help of a warm and supportive moderator, the session went better than I expected and the audience engaged deeply, asking insightful questions. Despite my initial apprehension, I emerged from the experience feeling more confident and empowered, recognising the transformative force of seizing opportunities in the face of doubt.

What advice do you have for aspiring individuals looking to excel in this dynamic industry?

Don't be afraid to say yes to opportunities even if you don't feel ready or qualified enough, and always keep an open mind to continue learning from everyone you meet because technology progresses so quickly and you never know what revolutionary tools and strategies are out there that could solve problems you didn't even realise were solvable problems.

As an exhibitor/sponsor at eCommerce Expo Asia, what aspects of your business or industry expertise are you most eager to showcase or discuss at the event?

How to go beyond gathering views and engagements on your video content, and start leveraging interactive videos as a means to understand your audiences truly so you can personalise their experience and win their loyalty in the long run.