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Meet Jonah Michael Ople, Head of Fashion Category at TikTok Shop
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| Jonah shares his perspectives on the future of eCommerce, provides essential tips for aspiring industry leaders, and emphasises why eCommerce Expo Asia 2024 is an event you won’t want to miss. Read on to learn why his session is a must-attend and what valuable insights you can expect to gain! |
How do you envision the development and growth of Asia's eCommerce industry in the next 5 years?As Asia’s eCommerce industry evolves, content-driven commerce, shoppertainment, and the contributions of creators and affiliate creators will become central to the shopping experience. Brands that leverage these trends effectively will not only enhance consumer engagement but also drive significant growth, both locally and across borders. These strategies will help brands build stronger connections with their audiences, create more personalized shopping experiences, and ultimately, achieve long-term success in the dynamic and fast-growing Asian market. Why should eCommerce professionals attend your speaking session?In my session, I will outline a structured approach to effectively navigating the diverse customer touchpoints in eCommerce, demonstrating how to thrive in this complex environment. We’ll delve into strategies for mastering both content-driven (such as through video content, social commerce, and livestream selling) and intent-driven shopping journeys (such as eCommerce marketplace) — strategies we've successfully implemented on TikTok Shop—to help you grow your business in today’s dynamic eCommerce landscape. What will be some key takeaways from your speaking session?One of the key takeaways from my session is that as eCommerce becomes increasingly complex, it’s crucial to focus on analysing the right metrics to fully understand the business landscape and craft strategies for success in this evolving environment. By honing in on these critical metrics, you can gain valuable insights that guide your decision-making and help you stay competitive. What is one advice you would give to young eCommerce professionals?One key piece of advice I would give to young professionals in the eCommerce industry is to embrace continuous learning and adaptability. The eCommerce landscape is constantly evolving, with new technologies, platforms, and consumer behaviours emerging at a rapid pace. To stay ahead, it’s essential to be curious, keep up with industry trends, and be willing to pivot and adapt your strategies as the market changes. Cultivating a mindset of lifelong learning and flexibility will not only help you navigate challenges but also open up new opportunities for innovation and growth. What will you be looking forward to at eCommerce Expo Asia 2024 this October?I’m eager to gain fresh insights into the latest trends and innovations driving the eCommerce industry forward. This event presents a unique opportunity to explore emerging technologies in eCommerce and discover new opportunities across different verticals within APAC. Networking with industry leaders and deepening our understanding of regional nuances will be crucial for staying ahead in this dynamic market. Interested to find out more? Register Now! |
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