8-9 OCTOBER 2025
MARINA BAY SANDS
eCommerce Expo | DMEXCO ASIA 2025 presents a refreshing elevated programme injected with well-researched topics for industry leaders and professionals to explore the latest trends in supply chain, customer engagement, cross-border commerce, and marketing technology. Dive into the future of eCommerce and marketing with us from 8-9 October 2025!
This year, let's explore:
Borderless Commerce Theatre
E-commerce is breaking boundaries, connecting businesses and consumers across the globe like never before. "Borderless Commerce" highlights the limitless opportunities of a world without geographical, currency, or regulatory constraints.
With AI, seamless payment solutions, and efficient logistics, businesses can now personalise experiences for global audiences effortlessly. Yet, success demands tackling challenges like compliance, cultural differences, and cybersecurity.
Join us as we explore how technology and innovation are shaping a truly global e-commerce experience, unlocking new markets and driving growth without borders.
Cross-border challenges
Online & offline models
Payment systems
Fraud risks
Operational complexities
Localisation
Supply chain management
Post-purchase optimisation
Marketing strategies
In an increasingly interconnected world, the supply chain has become the backbone of successful cross-border commerce. Businesses face mounting pressures to adapt to disruptions, meet consumer expectations and embrace sustainability.
This panel will explore how innovative technologies and strategic approaches can create agile, resilient and sustainable supply chains that respond to today's challenges and anticipate tomorrow's opportunities.
Key Discussion Points:
As cross-border commerce accelerates, businesses must balance speed, security, and scalability in global payments. Advances in digital payment technologies, from blockchain to real-time currency conversion, are reshaping international transactions, while fraud prevention and compliance remain critical challenges.
This panel will explore cutting-edge payment innovations, fraud mitigation strategies, and trust-building measures that enable seamless, secure, and scalable cross-border transactions.
Key Discussion Points:
eCommerce & Retail Revolution Theatre
The e-commerce and retail landscape is undergoing a profound transformation, with technology reshaping how businesses connect with consumers. From AI-driven insights to omnichannel strategies, the line between digital and physical retail is blurring, offering customers seamless and personalised experiences.
To thrive in this revolution, businesses must innovate, adapt to changing consumer behaviours, and leverage data-driven strategies to enhance customer engagement. Join us as we explore how the fusion of e-commerce and retail is creating new opportunities and redefining the future of shopping.
AR/VR in shopping
Hyper-personalisation
AI in retail & eCommerce
Omnichannel strategies
Headless commerce
Post-Purchase satisfaction
Customer conversions
Sustainability in retail
In a world where customers expect tailored interactions, hyper-personalisation has become essential for successful retail and e-commerce strategies. By harnessing dynamic product recommendations, targeted marketing campaigns and conversational AI-driven support, brands are not only enhancing customer satisfaction but also driving higher conversions.
This panel will cover practical insights and real-world examples of how businesses effectively leverage AI to create relevant, context-aware shopping experiences. It will also explore the ethical considerations of personalisation, including data privacy and the balance between automation and human touch.
Key Discussion Points:
Augmented reality (AR), virtual reality (VR) and the metaverse are reshaping shopping experiences, allowing brands to create engaging and memorable interactions with customers. By leveraging these cutting-edge technologies, retailers can provide virtual storefronts, enhance product visualisation and offer personalised shopping journeys, ultimately driving customer satisfaction and loyalty.
This session will highlight the practical applications of AR and VR in retail, from virtual try-ons to interactive in-store experiences. It will also discuss the challenges businesses face when adopting these technologies.
Key Discussion Points:
DMEXCO Asia Theatre
As digital landscapes evolve at an unprecedented pace, marketers must swiftly adapt to emerging trends that can revolutionise their strategies. DMEXCO Asia will showcase innovations reshaping digital marketing, including automation and adtech, as well as the transformative role of AI in content creation and its ability to facilitate hyper-targeted audience engagement.
Join us to explore how to seamlessly integrate paid and organic strategies to reduce customer acquisition costs while leveraging predictive analytics for informed decision-making. The evolution of social commerce and influencer marketing will be a key focus, along with critical trends in data privacy. Attendees will walk away with actionable strategies that drive growth in a competitive landscape.
The digital marketing landscape is experiencing a profound transformation driven by AI, fundamentally reshaping how marketers design, implement, and optimise their campaigns. While AI presents remarkable opportunities for smarter marketing and hyper-personalisation, it can also come with significant risks such as ethical dilemmas threats to brand authenticity.
Standing out in AI’s crowded marketplace requires building trust, delivering value and creating differentiation. This panel will explore strategies for harnessing AI's transformative power while effectively managing its complexities and ensuring alignment with brand values and evolving consumer expectations.
Key Discussion Points:
SEO no longer stands for Search Engine Optimisation; it is now Search Everywhere Optimisation. Search is not limited to conventional search engines—it occurs across a multitude of platforms and channels, including social media sites and ChatGPT.
To stay competitive, this session will delve into how brands should optimise their content and SEO strategies to navigate the fragmented search landscape and enhance visibility across these diverse platforms.
Key Discussion Points:
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Cloud & AI Infrastructure
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Dev Ops Live
Cyber Security World
Data Centre World
Big Data & AI World Asia
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